Yango: Wedding Ride (Commercial)

I directed and produced a 30-second TV spot for Yango, the ride-hailing app, set around three friends getting ready for a wedding in Senegal. I cut between the calm of the women booking their ride from the comfort of home and the heat and chaos of strangers on the street haggling and competing for taxis, landing on Yango's promise of easy, affordable rides from just 600 FCFA. The spot went on to win a Picasso Award.